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New Reggaeton Shopping and News Site Launches: TiendaReggaeton.com

December 2, 2005


Miami, FL, Intventures, Inc., a Florida-based web site operator in the U.S. Hispanic market, announced today the launch of its new web site TiendaReggaeton.com. The new site, which is located at http://www.tiendareggaeton.com, delivers content and shopping suggestions related to the world of Reggaeton. This new online destination is intended to help the growing legions of Reggaeton fans get the latest news on a variety of subjects related to the hottest musical genre today: Reggaeton. In addition, the site offers tips and links to partner sites that offer products of interest to the target audience.According to Angela Gonzalez, Sr.

Vice President of Intventures, Inc., even before the official launch of the site, it is attracting visitors from all over the world. In her words: We are pleasantly surprised to see traffic from all over the Americas even before any efforts have been made to promote the site. This clearly proofs that there is an underserved need for content and products related to Reggaeton. We are delighted to help meet the demand for content and shopping of this rapidly growing segment of the market.According to the company, future versions of the site will offer even deeper content and community features. Currently the site is updated daily with news related to Reggaeton by tapping on RSS feeds from publications around the world.

Although all news are in the English, the sites navigational content is delivered using a copy style strong in Spanglish and code switching which makes the site highly relevant to the target audience. Reggaeton blends Jamaican music influences of reggae and dancehall with those of Latin America, such as bomba and plena, as well as that of hip hop. The music is combined with rapping in Spanish.About TiendaReggaeton.com TiendaReggaeton.com is the preeminent online destination for Reggaeton news and shopping suggestions. The site attracts Hispanic youth audiences from the United States and the Americas with an affinity to the Reggaeton lifestyle and music. TiendaReggaeton.com is owned and operated by Intventures, Inc., a Florida-based web site operator in the U.S.

Hispanic market.


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